An online tool to assess supply chain sustainability. A
showroom to highlight new sustainable packaging design possibilities. Your new
iPad that can be uncovered from its packaging simply by the flick of your
wrist. A new normal is being created before our very eyes: minimalist packaging
for your product.
As new technologies allow managers to create new solutions
for their supply chain and products from minimalist-conscious companies like
Ikea and Apple get bigger and bigger, minimal is the new norm, and that’s fine
with me.
Three-quarters of Americans believe many consumer products
are over-packaged and about one-quarter will look elsewhere[1].
It’s become a practical solution for consumers and businesses to offer
‘conscious’ products. For consumers, the package contains only what is
necessary with no useless styrafoam packaging to dispose of; it’s good
marketing and customer experience. For businesses, these applications result in
improved supply chain opportunities- it’s good for the bottom line.
In a case study conducted by PCH International[2],
smarter packaging design reduced excess materials, improved shipping
efficiency, minimized packaging time from 180 seconds to 15 seconds, and even
resulted in cost reduction of 91%.
Smart product design supports operational effectiveness in
companies. As consumers focus on aesthetically pleasing products and packaging,
businesses are utilizing effective opportunities to contribute towards our
environmental footprint and increasing the bottom line.
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