In managing a large
grocery store like Giant Eagle, inventory management requires more than simply
keeping enough of all the items in reserve.Whether in charge of a small,
individually-owned grocery store or one that is part of a larger chain,
managing a grocery store successfully involves ensuring that the store runs
smoothly, that items are priced competitively and that customers are satisfied.
It is important to determine whether the cost of keeping an inventory on board
is worth keeping a customer. Merchandising is equally important,, Commonly
purchased items, such as milk and bread, should be placed near the back of the
store to require customers to pass by other product to get to them, usually
adding items to their carts on the way. Work with manufacturers to secure
discounts on popular products in exchange for prime space in the store. Giant Eagle wants to do a better job
of catering to people who shop at each of its stores. To make better
choices about which products to stock, the company plans to use an automated
system called ''behavioral cluster planning'' starting later this year. The
computerized system uses local demographics, customer data, sales patterns and
store sizes and locations to quickly determine which products to stock, how
much to order, how to price them and where to place them in the stores, said
Stephanie White, a vice president at Giant Eagle. The new system lets store
officials analyze customer data faster and easier, said Dan Schnorr, Giant
Eagle's senior director of retail-based planning.
Schnorr say “ While Heinz, which is made in Pittsburgh, is
the premier brand in Giant Eagle's Pittsburgh area stores, Hunt's has a following
throughout Northeast Ohio, and thus has a larger presence on the retailer's
store shelves in these areas” The focus on tailoring grocery content takes on
more significance as consumers are likely to be pickier about the foods they
buy this year, according to a new survey by the NPD Group. Government forecasts
project greater food price inflation this year, the survey found. Supermarket
food prices peaked in 2008, dropped in 2009 and started to rise again in the
last months of 2010, NPD said.
www.ohio.com
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