At its
core, effective inventory management within a supply chain is about minimizing
inefficiency. Having every item
available to purchase at the right time and at the right location is the lofty
goal of forecasters from those reliant on intuition to the most sophisticated
predictive modelers. With the rise in
computing and analytical power, a great deal of attention has been paid to
improving and building upon the capacity of supply chain engineers to
accurately model the various fluctuations that occur along a supply chain and
what managerial responses are required to contend with them. Despite these advancements, the last step of
these systems is often still a human decision maker. It is the impact of these behavioral implications
that can cause serious breakdowns in the effectiveness of even the most
precisely engineered supply chain.
Take
for example this week’s article concerning Wal Mart. Despite significant investment in building
one of, if not the, preeminent global supply chain, the last-mile of a product’s
trip to the shelves has been halted with noticeable regularity.[1]
The human factor of the under staffing of still-necessary stock workers foils
the retail giant’s best laid plans. Academia
has also taken notice of this the behavioral factors that need to be taken into
account for a supply chain to have effective inventory management. Externally, this relates to accurate demand
forecasting and other consumer-driven metrics and predictions. Equally important though are the internal
behavioral tendencies within the supply chain.
With
the bullwhip effect, the behaviorally driven propagation of a demand disruption
creates a great deal of headache for supply chain engineers. Much has been theorized about ways to
diminish the wave effect. According to
their article investigating the effect of information sharing schemes through
electronic linkage, Yao and Zhu find mixed results. With what they call “supplier industries,”
variability is decreased to these upstream providers advantage. However, “buyer-industries,” usually those
further downstream, benefit asymmetrically in a way that actually increases the
bullwhip effect.[2]
The question therefore arises, although the article does
find net-benefits to developing information sharing systems, how does a firm
ensure that it stays on the winning side of such an arrangement?
[1] http://business.time.com/2013/04/09/the-trouble-lurking-on-walmarts-empty-shelves/
[2] Yuliang
Yao, Kevin Xiaoguo Zhu, (2012) Research Note--Do Electronic Linkages Reduce the
Bullwhip Effect? An Empirical Analysis of the U.S. Manufacturing Supply Chains.
Information Systems Research 23(3-part-2):1042-1055.
http://dx.doi.org/10.1287/isre.1110.0394
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