- In my point of view, real-time tracking system is a secure technology that allows a company to locate exactly where its assets are at any point of time the assets being shipped. It definitely increases the efficiency of the Supply Chain process since the scheduling plan will be much more accurate.
- Secondly, when the company shares the information with its customer, the customer will have a visual look where his/her goods are being shipped. Thus, the brand of the company will be more reliable. In my case, I sometimes ordered Protetin powder from GNC’s website; the company just indicated that the shipment would be delivered by 4 business working days. It made me feel uneasy day by day when I did not see my goods until the day it reached. In the other hand, Apple provided me a tracking function that I can see exactly where my iPhone 4S were at any time I opened the website.
- Furthermore, with my research, I realized that industry analysts are increasingly emphasizing the need for technology that lowers operating costs and protects assets. Mr Michael Fauscette, Software Business Solutions Group Vice President at IDC, a global provider of marketing intelligence and advisory services for the IT industry, said:
“Sense and respond solutions, particularly those that incorporate mobile technologies to track and take action on high value assets, are getting a lot of attention from large companies in these highly competitive and uncertain economic times”