From factory to shelf
P&G’s ‘virtual wall’ uses multiple projectors to simulate store shelves for faster consumer testing.
Technology is a tool to be used in dynamic processes and systems but if these are not working correctly, then technology will not solve them so, I was wondering what makes the difference? Innovating in products that are more adaptable to changes in the supply chain in a globalized constantly changing world, or innovating directly in supply chain management to make it more flexible and avoid jeopardizing sales?
Chui, M. & Fleming, T. (November 2011). Inside P&G’s digital revolution. McKinsey Quarterly. Retrieved 09/03/2012. Available at: https://www.mckinseyquarterly.com/Inside_PGs_digital_revolution_2893
Jianghong, G. & Hongzhong, Z. (2010). Product Innovation Management Analysis Based on Supply Chain Management. Retrieved 09/04/2012. Available at: http://www.pucsp.br/icim/ingles/downloads/papers_2010/part_4/1_Product%20Innovation%20Management%20Analysis.pdf