Rapid growth causes dramatic increases in demand of
resources which makes it difficult to secure supplies. Commodity prices rise become
volatile and manufacturer’s variable costs increase which inturn has an effect
on their bottom-line. We live in times of scarce resources which has created
huge challenges for manufacturing companies. This scarcity has also created opportunities
for companies to look at their supply chain. According to McKinsey, manufacturers could
reduce their energy consumption and material use by 30%. Companies could
increase resource productivity to minimize costs and attain higher operational
stability. Some companies are beginning to realize this and using new business
models that enable better tracking and reuse of resources to extract the
maximum value from them. “Material-and-information-flow” analysis and lean
manufacturing are traditional approaches that are still paying their dividends.
However, they do not completely address resource costs and energy constraints.
There is an opportunity to adopt an approach that looks at the entire value
chain, instead of just looking at individual units.
Of course, manufacturers will have to start by concentrating
on their core competencies. However, after that, companies must focus on four
areas of industry: Product design, production, value recovery and “supply
circle” management. By taking a larger view, companies will not only save on
costs but also create value for their customers and benefit society.
Upstream manufacturers have to start with optimizing
production by reducing material and energy consumption to raise resource
productivity. A second priority would be to acquire waste materials for reuse.
Downstream manufacturers need to focus on designing resource efficient
products. This includes products that use less material and those that use less
energy once they reach the consumer. A second priority for them could be minimizing
the energy for manufacturing as this is comparatively low for downstream
manufacturers. Waste management companies need to develop technologies that can
help them extract high value materials from waste. The next step would be to
help production companies with material sourcing.
Companies need to start looking at activities like
procuring, transport and waste disposal that they do not control in their
facility. Manufacturers need to exert greater influence on these activities to
improve the efficiency of their supply chain. After a finished product has
served its utility, it can be looped back into the supply chain. In order to do
this, companies to be able to better track their foot print. A foot print
analysis will reveal hot-spots for improvement in both the company’s and the
suppliers operations. For example, 30% of a beverage company’s carbon dioxide
emissions come from the fertilizers that farmers use to grow the fruit used in
the beverage. The company can work with farmers to reduce the use of fertilizers
that will help them reduce their carbon foot print.
In this world of resource constrains, companies will have to
make new business models for better resource utilization. For example products
can be leased instead of owned where in the product is returned after its
utility is over. Value lies in the hands of the resource owners. With
increasing price volatility and greater risks, manufacturers have been given an
opportunity to improve their supply chains. If successful, they will bring
stability to their supplies and manage costs.
Can you name any products that you have read about that are
considerate of their foot print and have successfully managed their supply
chain to do so? Look at a company that you would like to work in and determine
if there is any value in going up or down the supply chain. What tools could
companies use to track their supplies and get a bigger picture for better
resource productivity?
Source: https://www.mckinseyquarterly.com/Operations/Supply_Chain_Logistics/Manufacturing_resource__productivity_2982
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