As an important
part of brand transformation, the first of three concept cars was launched by
Volvo – the Swedish car brand. Developed under Thomas Ingenlath, the unveil of
the new design marks a key moment where the new design language focuses on how
to inject more emotion into the brand.
“The new Volvo Concept Coupé reveals how
we could shape our cars from now on. Free from the superficial surface
excitement of other brands, we add emotional value to the Volvo brand with the
calm, confident beauty that is the hallmark of Scandinavian design,” says
Thomas Ingenlath.[1]
In fact, the human-centric users’ experience was what highlighted by the Volvo’s
new concept coupe, a large portrait touch-screen in the central console interacts
with an adaptive dead-up display insured an exciting user interface and
interaction.
Why human-centric
users’ experience? The answer can be found according to my own experience in
Sweden. I went to Lund four years ago as an exchange student and made a
research focused on the local industry of Sweden, I still remembered that Volvo
was ranked as the second brand that the Swedish prides, just following IKEA in
my research. One day when I was distributing the questionnaire on campus of
Lund University, the owner of the canteen told me that it was not the brand that
the Swedish cared about, the consideration of humanized design was something
that really worked. What people who bought Volvo as their family vehicles focused
was how to make the life much easier and more enjoyable rather than the superficial
elements such as the brand effect.
Just as the
article said, while other brands are trying too hard to look luxurious and
muscular, Volvo Cars will stand out as the calm, confident and naturally
powerful challenger.[2]
The designer seems have no ambition to blend in, and the Concept Coupe
efficiently manifests how iconic design will reinforce Volvo’s identity.
In my view, whenever
a company is planning to introduce a new product into the market, that is naming
the product, financing and manufacturing, all those activities will inevitably
create a lot of stress even for the accomplished entrepreneur. Before a new
product is launched on the market, the designer has to consider several key
factors in order to improve the operational effectiveness. Starting from a real
problem was the bottom line for Volvo to obey, what Volvo did was providing
something people actually want and making them stick around. The aim of doing a
research is to make sure that it is actually a viable product for consumers,
rather than just a cool idea that you think may work, and that’s why Volvo is
trying to inject more emotion into its new design and satisfy the real need of
customers.
In addition, the
article failed to mention the delivery strategy for Volvo’s future products
while the performance of supply chain can be a
deciding factor in the success of all companies. So, as I see, what
should be emphasized is the fact that Volvo Logistics has special expertise in
the Automotive and Aviation industries, it continuously manage and refine global
logistics systems in these sectors to make sure its clients stay competitive
and profitable. Depending on the experience of creating the whole
logistics systems, it might be possible for Volvo to add measurable efficiency
to its business processes and save the costs. The inbound and outbound solution
offer the detail analysis of the specific process while designing the highly
effective distribution network.
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.