Tuesday, February 19, 2013

Reality television and broadcast retail

The other day, I saw a commercial for “Fashion Star” – a fashion competition television show where the winning contestant’s design is made available for purchase in stores and online immediately after each episode. I began to wonder about the logistics of supplying retail items practically instantaneously. I did a little research on flash sales and “broadcast retail” and thought others may find it interesting as well. Multi-channel sale systems have serious supply chain considerations regarding customer expectations, order fulfillment, IT infrastructure, and sophisticated inventory management. 

“You Are Everywhere: Mapping the New Retail Supply Chain.” Amy Roach Partridge. Inbound Logistics. April 2012.
“Not Your Ordinary Flash Mob.” Guy Courtin. Supply and Demand Chain. March 16, 2012.

“NBC’s Fashion Star puts winning designs in-store the next day.” Cherryh A. Butler. March 13, 2012.

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