Wednesday, January 22, 2014

Tupperware - Products that Simplify Millions of Homes

The advent of Tupperware products in the market has reformed the shape of plastic industry. Starting with airtight containers, Tupperware has more than thousands of kitchen storage and products in the market. It is the innovative product design, unique business opportunity, and customer satisfaction that has transformed Tupperware to hold a place in the list of Fortune 500 companies with an annual sales of US$2 billion. Even though Tupperware products are not sold in stores, they still find places in millions of homes today.

Tupperware products exhibit numerous characteristics of a good product design:

1. Functional
Ranging from water bottles to stack cookers, smart steamers, breakfast makers and multitude of storage containers, Tupperware has a product for all the kitchen needs. These products simplify cooking, reduce wastage and maximize storage.

2. Well Made and Beautiful
Tupperware products are not just any other plastic containers. Worldwide recognition such as Industrial Design Excellence Award, Reddot Award, IF Seal awards speak for their design and quality.

3. Sustainable and Enduring
Imagine a lifetime replacement guarantee on a plastic product? Yes, Tupperware products are guaranteed against any wear and tear under normal usage. The quality of products is maintained with a vision of "Product for a Lifetime". As these products are durable, they help in keeping a check on the pollution.

4. Emotionally Resonant
Tupperware has not just made great products but it has also touched peoples lives far and wide. It has done so by offering culturally distinct items for the people located in different parts of the world. It offers products like the Kimchi Keeper, the Kimono Keeper and also the Japanese Bento Box.

Tupperware has revolutionized the plastic industry to such an extent that it is listed as one of the greatest inventions of the 20th Century by the Guinness Book of World Records and was also named one of the six most extraordinary designed products of the century by Fortune magazine. 

Tupperware Product of the Future : Time Savers Mandolin



[1] "Tupperware Brands - Simply Good Living Solutions." Tupperware Brands - Simply Good Living Solutions. N.p., n.d. Web. 22 Jan. 2014 <>.
[2] "Tupperware Brands - Simply Good Living Solutions." Tupperware Brands - Simply Good Living Solutions. N.p., n.d. Web. 22 Jan. 2014. <>.
[3] "Tupperware | Five Decades of Change." Tupperware | Five Decades of Change. N.p., n.d. Web. 22 Jan. 2014. <>.

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