The first step for successful collaboration is to maximize strengths rather than minimizing weaknesses. Once a company identifies the strengths, it needs to figure out the followings: Is top management committed to the collaboration process? Does information technology (IT) support enough to facilitate a collaboration tool? Furthermore, finding values of collaboration tools and delivering them to customers is an important step. Partners should have a strategy that implements collaboration tools internally. Without having specific guidelines, collaboration tools are more likely to be unsuccessful.
Lastly, sustainability for collaboration tools is important. Although using collaboration tools is advantageous to end users, if they do not keep engaging in the collaboration tool, quality of contents and number of users will decrease. To prevent this situation, I think they need to provide reward programs. There is collaborative performance systems (see the Figure 1). Incentive alignment encourages users to reveal information by facilitating incentive status visibility.