Last week’s
article left me cursing Dell’s poor business practices of downplaying problems their
faulty products. This week’s Dell
article renewed my confidence in why Dell has a business model to study. “Living in Dell Time”, describes the fast nature
in which Dell can react to missteps in their supply chain—far better than that
of their competitors. Having products
filled with several technical parts from multiple suppliers and still being
able to “turn its inventory 107 times per year -- an astounding advantage over HP and IBM,
which flip their inventories 8.5 and 17.5 times per year, respectively.”
Another company that implements ideas and themes from this
coming week is Urban Outfitters, “Lean Inventories and High Turnover Key for
Urban Outfitters.”
http://www.trefis.com/stock/urbn/articles/16732/lean-inventories-and-high-turnover-key-for-urban-outfitters/2010-06-14
Urban
Outfitters is a primarily young women and men’s store that also owns Anthropologie. The article states that the high turnover and
lean inventories are the reasons that these stores can better weather economic
lows. The turnover supports customers
desire to see more new products more frequently. [1]
These practices, as in the case with Dell, gives them a high advantage against competitors
who rely on large inventories, slowing their timeline of inventory turning into
cash. I can tell you as an Urban
Outfitters customer, sales are rare.
Opposite are competitors such as Gap, Banana Republic, Abercrombie and
Fitch, who frequently discount merchandise at large percentages.[2]
Another interesting
way Urban Outfitters can respond to customer demand is by using software that
maintains a virtual warehouse. “Virtual Warehousing allows for inventory to be physically
house anywhere – including a distribution center, a temporary facility, or the
back room of a store – and distributed on an as-needed basis.”[3]
[1] http://www.trefis.com/stock/urbn/articles/16732/lean-inventories-and-high-turnover-key-for-urban-outfitters/2010-06-14
[2]
Ibid 2
[3] http://risnews.edgl.com/retail-best-practices/Urban-Outfitters-Improves-Inventory-with-Virtual-Warehouse84205
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