Marred by controversies of deadly flaws
in its vehicles, recall of about 295000 vehicles and the decision to pull the
plug on its Australian operations; Toyota Motor Co., Ltd. still remains the gold
standard in terms of automotive excellence. Looking back in history we
understand that while the rest of the world fought with the concept of Quality being greater effort and
restrictive regulations, the Japanese company choose to incorporate the philosophy
of 'customer first’ and 'quality first'.
Lean manufacturing, usually just known
as lean or Toyotism and total quality management (TQM) is synonym to the
Japanese company. And while both the approaches revolve around the customer
expectations, they are two very different concepts;
Lean involves creating a product/service
of ‘value’ by eliminating waste or ‘muda’. The credit to Toyota’s “lean
manufacturing”, owes itself to the work of Statisticians and Quality Manager,
Edward Deming.
TQM on the other hand, is based on
continuous improvement of processes, products, services and the culture of the
company. The key elements of this approach being total employee involvement,
continual improvement, and customer focus. Toyota was one of the first to
implement Quality Control in the 1940’s and 1950’s.
Having understood these practices, it is
not very difficult to appreciate its role in supply chain management. It is also
these practices that allowed Toyota to revolutionise the automotive
supply-chain management. Toyota chooses to appoint primary suppliers and work
with them intimately in contrast to the rest of the automobile companies who
were either using in house source or the lowest bidder.
This strategy allowed Toyota to adopt
the lean supply chain management approach with lesser effort and more focus. As
compare to the other companies, Toyota had less than 25% suppliers, only about
27% production of their components were in house and 90% supplier contracts
were renewed. This gave a sense of mutual benefit to both Toyota and the
suppliers, processes were standardized and there was frequent contact and total
involvement between the two parties. This resulted in forecasting to be more
accurate and the flexibility to respond to customer requirement more swiftly. Toyota’s
continued increase in the market share lies in it’s just in time quality
products as compare to the traditional approach of mass production.
The lean and TQM approach has enabled
the supply chain in Toyota to become more efficient and effective in sustaining
continuous improvement.
References
Alireza Anvari, Yusof Ismail and Seyed
Mohammad Hossein Hojjati , 2011, A Study
on Total Quality Management and Lean Manufacturing: Through Lean Thinking
Approach;
Ananth
Iyer , 2011, Supply Chain Ideas based on Toyota’s Approach
H.M.
Wee and Simon Wu, 2009, Lean Supply Chain: Learning from the Toyota Production
System
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