During this week’s readings I picked up on the theme of
mass-customization and how it is making an impact on many companies’ supply
chains. Since, technology has started to play a more integral role in today’s
supply chains it has been easier for firms to incorporate mass-customization
options. This mass customization option has allowed certain firms to minimize
their costs because they don’t have warehousing fees or large fees for creating
large amounts of the same product. We have seen this approach work well for Dell
and IKEA.
Although, mass-customization will be a great addition to
different supply chains, I don’t think certain industries can be customized. So
the question I pose to the group is, do you think there are certain industries
that can’t add customization to their supply chain? The YouTube video attached
tries to go through a checklist to determine if a company can utilize this
method into their supply chain. http://www.youtube.com/watch?v=yKASzoSmRlA
I’ve also attached a
link to a furniture/ home goods company that is trying to utilize the
mass-customization technique. http://www.pier1.com/announcements/express-request,default,pg.html
Sources:
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