Medical device and pharmaceutical companies are continuously expanding
their portfolios in order to support the rapidly changing global markets which
leads to increasing complexity in production and supply chain. Economic growth
in emerging markets is creating new demand for effective, affordable healthcare
products. All of this will result in increasing regulatory, quality and
compliance issues further creating risk in supply chain.
McKinsey and Company recently released a white paper, “Building New
Strength in he Healthcare Supply Chain”, in which they suggest few supply chain
capabilities that hold the key to the increasing demand in the future.
1.
Segmentation: Most healthcare manufacturing
companies today use one-size-fits-all supply chains. But profitability, value
density, demand variability and the cost and service expectations of customers
vary significantly. These differences have a profound effect on optimum
planning, production and general logistics.
The key is to have four to seven separate segments according to the
volume and variability of demand, then separate planning and production
schedules for each segment.
2.
Agility: Manufacturing is spreading across the
world, markets are becoming global and volatile, and supply chains are getting
longer. To improve the responsiveness of their supply chains and keep costs
under tight control, companies need to accelerate key processes, and improve
stability in production and replenishment and visibility.
3.
Collaboration: Different players in the supply
chain need to find ways to collaborate together on the basis of the available
data to greatly improve production efficiency. The paper suggests six steps for
an effective collaboration: companies should collaborate in areas with high
strengths, draft agreements that enable benefit-sharing, select partners based
on their capabilities and willingness to collaborate, dedicate resources to the
collaboration initiative and include senior leadership, jointly manage
performance to avoid misaligned incentives and finally, enter the collaboration
with a long-term goal by laying groundwork for a strong ongoing relationship.
Improvement in supply chain efficiency can improve healthcare sector’s
margin by up to $130 billion as estimated by McKinsey and Company in the figure
above. Apart from the financial benefit,
improvement in supply chain can help provider safer and affordable access to
products across the world and free up billions for R&D.
Does the cost and time associated with implementing new supply chain
initiatives for already complex, global and diversified companies make sense
when they are already making a hefty profit? Apart from financial benefit, how
the companies be convinced to embrace the challenge of supply chain leadership?
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