Tuesday, February 19, 2013

Reality television and broadcast retail


The other day, I saw a commercial for “Fashion Star” – a fashion competition television show where the winning contestant’s design is made available for purchase in stores and online immediately after each episode. I began to wonder about the logistics of supplying retail items practically instantaneously. I did a little research on flash sales and “broadcast retail” and thought others may find it interesting as well. Multi-channel sale systems have serious supply chain considerations regarding customer expectations, order fulfillment, IT infrastructure, and sophisticated inventory management. 

“You Are Everywhere: Mapping the New Retail Supply Chain.” Amy Roach Partridge. Inbound Logistics. April 2012.
http://www.inboundlogistics.com/cms/article/you-are-everywhere-mapping-the-new-retail-supply-chain/
 
“Not Your Ordinary Flash Mob.” Guy Courtin. Supply and Demand Chain. March 16, 2012.
http://www.sdcexec.com/article/10657728/not-your-ordinary-flash-mob

“NBC’s Fashion Star puts winning designs in-store the next day.” Cherryh A. Butler. March 13, 2012.
http://www.retailcustomerexperience.com/article/191639/NBC-s-Fashion-Star-puts-winning-designs-in-store-the-next-day.

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