"Amazon has a strong record of trading short-term losses for market share and sustained profits later, and investors are giving CEO Jeff Bezos the benefit of the doubt. Since the start of 2010 the company’s stock has more than doubled. With warehouses close to the top 20 U.S. metropolitan areas, Amazon could reach 50 percent of Americans with same-day delivery, compared with 15 percent now, says supply chain consultant MWPVL International."
So I suppose bigger is better in Amazon's case, and I realized it as I continued the article. But it led me to my question I want to look at. Is bigger always better for every company, every segment, every product? And what are the costs of expansion, and who pays for them?