A collection of resources and commentary providing an introduction to supply chain management and related systems for students, practitioners, and anyone else interested in learning more about how to design, manufacture, transport, store, deliver, and manage products.
Saturday, February 1, 2014
Does Starbucks want to make human to be robot?
Starbucks want to make human to be robot?
Starbucks used to be the anti-fast-food.
However, currently Starbucks use “lean manufacturing” to reduce time and cost. Lean
manufacturing helps to increase revenue and customers’ satisfaction. It seems
that the majority of effort in the Starbucks adoption of lean manufacturing
principles is around increasing the quality of the coffee, more consistent taste
outcomes, and on reducing the time it takes to make coffee and serve the customer.
In late 2001 and early 2008, Starbucks entered
a very challenging period because its sales slowed down and number of customers
also declined. Thus, Howard Schultz decided to accept lean manufacturing to
increase Starbucks’ revenue. There are few reasons that Starbucks decided to
adopt lean manufacturing.
§Lean can … provide store partners with better training
§Lean can… improve store design and
customer flow, along with other industrial engineering approaches such as Queueing Theory.
§Lean can … reignite emotional attachment with customers
by restoring the connection customers have with the barista, the product, the
brand by helping the barista spend less time on making coffee and more time in
connecting with the customer.
§Lean can … help guide organizational redesign to bring
leadership closer to the partners and customers; doing so, allows the Starbucks
leadership to be closer to the Gemba, reduces the time-lag in the
feedback-loop, and allows Starbucks to more quickly listen to and respond to
customer feedback and concerns.
Lean manufacturing actually helped to
increase revenue and customers satisfaction. How? To make drink, it requires communication
between customers and baristas. Thus, to save more time Starbuck uses short
form language and writes short form notation down on the cup. Moreover, now baristas
are required to grind beans for each batch and timers buzz every eight minutes
to signal when it’s time to make new coffee. It reduces waste but on the other
hand, it makes human to be a robot to make coffee so quick. Then is there any
other suggestion that Starbucks can do?
believe there might be solution. Currently in the South Korea many cafés and
restaurants use App for delivery services and for take away food or coffee.
Similar app is in the US as well such as
Yelp and Starbucks started to use app to use gift card. However, does Yelp and gift card provide pre-order for Starbucks? Actually they are not. If
customers can pre-order the coffee about 15 minutes before baristas can have
some more time to make coffee and customers can save some time. Of course, this
App has some weakness. If customers do not show on time, coffees will get cold.
However, if customers get used to it like Korea, maybe Starbucks customers also
can get used to it to use this process. Reference: http://www.shmula.com/starbucks-queueing-theory-constraints-lean/7768/ http://www.lean.org/shook/displayobject.cfm?o=1085 https://www.ibm.com/developerworks/community/blogs/sca/entry/leantechniquesatstarbucks1?lang=en