Just-in-Time to Just-in-Case to Just-on-Way
The current business world is not
comprised of the firms that procure, manufacture and supply all their products
themselves rather it is more of “Global Manufacturing & Supply”. The world’s
major portion of sales is shifting from real time to online due to rapid and
large expansion of web-based companies. Most of these companies exist virtually
with no physical presence – no manufacturing facility or warehouse. These companies
are smart to efficiently manage their supplies and sales without any delays or
hurdles. This approach is also saving these companies from high capital
investments in infrastructures and inventories.
This approach is taking companies
one step ahead from the concept of keeping suppliers in the vicinity or keeping
the supply chain smooth to the concept of managing supply chains in the most
efficient manner fulfilling requirements of the customers with less risks and
more returns owing to less investment and minimal operating expenses. These
firms are adopting the concept of “virtual inventory”, which can be defined as:
“virtual inventory is drop shipping merchandise orders directly
from vendors’ stock rather than the more traditional stocking merchandise in
anticipation of demand.” – (http://www.tullyandholland.com/t-h-publications-page/items/virtual-inventory-increases-enterprise-value.html).
Virtual inventory approach saves a lot of time for these organizations to
concentrate on their primary operations/ activity – “look for customers”.
Knowing these facts one must
conclude that virtual form of business is much more profitable than the
traditional manufacture-stock-supply kind of organizations based on its being
less capital extensive and higher returns BUT then why do we see traditional
companies retaining major market shares in most of the industries?
The answer lies in two major
advantages these “stock & ship” firms have:
1. More
cost effective owing to control on production.
2. Better
service delivery based on the confidence of having goods in physical custody.
References:
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