The normal practice in the fashion industry in terms of new product design and getting the product into the market or stores is roughly six months that is the industry average. It is claimed by most fashion industry analyst that Zara needs only two weeks to design and develop new product and get it to its store. Consequently, Zara has resisted the normal fashion industry trend towards moving fast fashion production to relatively low cost economies and countries.
Zara Operations Diagram
Zara team uses information systems to track sales and preference of customers by PDAs, Internet, and other sources to get customers feedback on what product they would like to see more. This intelligence gathering is lead by Zara store managers, which finally determines what ends up on the companies store racks. In effect Zara uses this valuable data to allow the company to forecast on the products to be produced rather than guesswork. The goal of the company is to improve the frequency and quality of information systems to enable them provides the best designs trends to its customers. Zara uses software’s like C-Design and Corel Draw, which allows them to create and merchandise the company’s collections efficiently and quickly.