In 2009, Harley Davidson experienced a severe decrease in
sales due to the economic recession. Chief executive Keith Wandell realized the
need to cut costs and created a lean manufacturing strategy to the small
business. Lean manufacturing is the action of removing anything unnecessary to
the company's service or product in the production system. This "waste
removal" has the potential to increase efficiency and reduce costs. Yet,
lean thinking can have adverse effects such as decreased employee morale and faulty
production or service if applied improperly.
Wandell successfully reduced costs by decreasing the number
of hourly workers by 50%, increasing each employee's skill set, consolidating
41 buildings into one large factory and refiguring "sloppy" production
practices. Wandell also negotiated about 100 workers' schedules as flexible so
that they only work when needed. These changes were monumental for a small
business such as Harley Davidson, and could have been a detriment to employee
morale. The business thrives though, as the hourly workers maintained mutual
respect with their managers. Although the production pace increased, hourly
workers are able to swap designations with coworkers to avoid fatigue and are
encouraged to place finishing touches on their products before sending them to
another department. Overall, Wandell increased Harley Davidson's profit margin
by 3.5% that year by applying lean thinking to his production system.
This applies to "How to Compare Six Sigma, Lean and the
Theory of Constraints," by Dave Nave, who defines lean thinking and its
assumptions. Nave states that one of the methodology assumptions is
"people in operations appreciate this approach." Harley Davidson is a
small business with a unique culture where employees highly value their
production line, efficiency and products. Davidson employees are not just
making motorcycles, they are creating them. (Refer to Harvard Business School
article, "Harley-Davidson Motor Co.: Enterprise Software Selection
Solution," by R. Austin.) Lean manufacturing offers a way to reevaluate
production systems to increase their efficiency, but what if the employees do
not respond well to the rearrangement of their work processes and forced faster
pace? Does corporate culture weigh heavier than company size when deciding
whether to apply lean strategies?
Source: "Harley Goes Lean to Build Hogs" by James Hagerty. Wall Street Journal. http://online.wsj.com/article/SB10000872396390443720204578004164199848452.html
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